Trento, 17 May 2018
Even more followed social networks during season 2017/18
The 2017/18 season just went into the archive confirmed the steady growth of follow-up for the official yellow-blue profiles on the Social Networks. In the period between September 2017 and April 2018 the net increase in followers was equal to 20,800 units, a number that led Tren-tino Volley to exceed 185,300 total fans, adding all the platforms on which it is present (Fa-cebook, Twitter, YouTube and Instagram). No other Italian volleyball club can boast such an im-portant pool of social fans. Significant growth was noted in particular on Twitter and Instagram accounts, which recorded significant increases (over 17%) compared to the previous season; in the last twelve months the "chirps" of Trentino have increased the direct visibility (from 25.136 to the current 32.656 followers) in addition to that linked to interactions, while the photo diary has gone from 56.400 to 66.368 fans thanks to more and more frequent publication of posts and exclusive videos, dedicated to behind-the-scenes activities of the first team. The Facebook profile has instead exceeded 80,000 fans (+2,000 compared to September 2017), while the YouTube channel in addition to increasing by 1,500 subscribers has reached 2,718,000 for the number of video views (highest data) among the clubs of the entire Italian volleyball panora-ma).
These numbers are flanked by those of the website, which are absolutely in line with the expo-nential increase achieved on social media: in the 2017/18 season over two million pages were clicked on www.trentinovolley.it, with 660,000 different users . For an easy and immediate con-sultation of the social medias, the direct links are always available to the fans, easier to memo-rize:
· www.trentinovolley.it/facebook
· www.trentinovolley.it/twitter
· www.trentinovolley.it/instagram
· www.trentinovolley.it/trentinovolleytv
Trentino Volley Srl
Press Office
