Trento, 08 September 2020

Social Network, 10 years of Trentino Volley on Facebook

Ten years ago, on 8 September 2010, Trentino Volley landed on Social Networks by opening its official Facebook page. The Via Trener club was one of the first Italian volleyball reality to focus on this type of resource, choosing to place it alongside the classic information channel represented by the website. This choice paid off over time, allowing the Club to open an increasingly direct and effective contact with its fans and to receive certification as a "verified page" from the platform in September 2015.
The appreciation of the fans, who find daily news, curiosities and above all many unpublished photos and videos on the Gialloblù profile, has gone beyond all expectations and has over 83,500 users who have already put their "Like" on the web address www.trentinovolley.it/facebook. The particular satisfaction is also guaranteed by the average rating of 4.6 stars (out of five) assigned by a hundred reviews released by users.
Also for this reason the Trentino Volley Facebook page is visited and is confirmed as one of the most followed in Italy among all the volleyball clubs (male and female). Its success goes far beyond national borders: out of 83,500 followers, 5,000 come from Poland, 4,700 from Brazil, 4,550 from Mexico, 2,200 from Argentina, 1,900 from Bulgaria and, with slightly smaller numbers, even from realities far from the Italian one such as Philippines, India, Iran, USA, Colombia, Puerto Rico, Algeria, Bolivia or Egypt. This is a further confirmation of the internationality of the "Trentino Volley brand".
It is mainly young people, as might have been expected, who follow the official page: 36% of the fans are in fact in the age group between 18 and 24, immediately followed by the one including 25-34 (33%). Every day the posts receive on average "impressions" close to 35,000 units.
Increasingly important numbers, which push the Club to continue to believe in the communicative power of Social Networks, in which Trentino Volley is also successfully present on Twitter (@trentinovolley has over 33.607 followers and can be consulted directly at the link www.trentinovolley.it/twitter), YouTube (thanks to the collaboration with RTTR on www.trentinovolley.it/trentinovolleytv over 3,700 videos are available, already viewed 4,642,000 times), Instagram (@trentinovolley has 126,800 followers thanks to the 3,301 exclusive posts on www.trentinovolley.it/instagram) and, more recently, on TikTok (124,000 followers), Linkedin and Spotify.

Trentino Volley Srl
Press Office