The official Trentino Volley Facebook account
Trento, September 7th 2016
Exactly 6 years ago, on September 7th 2010, Trentino Volley arrived on Social Networks opening its official Facebook page. The Club of via Trener has been one of the leading Italian volleyball clubs aiming at this type of communication channels and decided to use them in combination with the classical IT resource, the website. This choice has been rewarded over the years giving the club the opportunity to make increasingly direct and efficient contacts with its fans.
The appreciation of the supporters, who daily find news, curiosities and many photos and videos on the yellow-blue profile, exceeded every expectation and is steadily growing. This is proved by the 72.110 users (6 thousand more than last year) who “liked” the page www.trentinovolley.it/facebook. This appreciation is also confirmed by the average rating of 4.8 stars (out of five) given by 228 users’ reviews. That is also why the Facebook page of Trentino Volley is constantly visited and is the most followed of all the Italian (men’s and women’s) volleyball clubs. But its success doesn’t stop in Italy: 5.274 out of 72.110 followers are from Poland, 4.617 from Brazil, 4.616 from Mexico, 2.250 from Argentina, 2.104 from Bulgaria and with smaller numbers also from other countries such as Philippines, Iran, Puerto Rico, Algeria, Ecuador, Pakistan or Bosnia and Herzegovina. This is a further proof of the internationality of the “brand Trentino Volley”.
The young people of course represent the largest group who likes the official profile: 14% of the fans are in the age group between 13 and 17 and 45% between 18 and 25. To conclude, every post published is on average seen by more than 15.300 people a day: it is just like saying that there are almost four PalaTrento who daily read the information published. These figures are encouraging the club to keep believing in the communicative force of the Social Networks. Trentino Volley is active also on Twitter (@trentinovolley has more than 13.350 followers and is accessible on the website www.trentinovolley.it/twitter), YouTube (thanks to the partnership with RTTR there are more than 2.042 videos for a total of 1.497.000 views on www.trentinovolley.it/trentinovolleytv) and Instagram (@trentinovolley has 34.000 followers thanks to the 1185 exclusive photos posted that you can find on www.trentinovolley.it/instagram).
Trentino Volley Srl
Press Office
